After earning his master degree in Industrial Design and after working in several design companies in Milan and Tokyo, Koen Elsen started his own industrial design firm in 1995 together with Jurgen Oskamp. And so, Achilles Associates was born. In the early years, the main focus was on Industrial Design. Steadily, Achilles grew towards a group of passionate industrial designers.
The company picked up numerous design awards along the way - designing successful products. In their quest of making better products, the innovation of the design process itself was an obvious evolution. The company shifted from a typical industrial design office to a multidisciplinary design consultancy firm helping companies to innovate their products, brands, services and digital experiences.